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Maximize Your Google My Business Profile with Locl
Did you know that more than 90% of internet searches happen on Google? Most of us rely on Google to help make decisions about nearly everything – from planning to purchases.

This behavior has only been exacerbated by the pandemic. Now more than ever, people are relying on the internet to help them stay safe, healthy and plan outings.

Up-to-date listings in Google are:
• 2.7 times more likely to be considered reputable.
• 70% more likely to attract location visits.
• 50% more likely to lead to a purchase.

To ensure tourism-related businesses in Oregon are best positioned when we begin marketing again, Travel Oregon partnered with Portland-based company Locl to provide free access to a suite of Google My Business (GMB) optimization tools. Locl helps businesses manage GMB profile updates, create offers and events, engage with customer reviews, monitor business performance and act on insights – all in one place and for every location.

Join Cecilia Suvagian of Travel Oregon, along with Joel Siedenburg and Alexa Darrow of Locl to learn how you can take advantage of Locl’s optimization suite (for free!) to drive business.

Session Outcomes:
• Understand what Google My Business (GMB) is and why it is important.
• Learn how and where to claim your free GMB profile.
• Understand what Locl is and why it is important.
• Learn how to use your GMB profile to access to Locl for free.
• Learn how to take advantage of Locl’s optimization suite to improve GMB listings, monitor business performance and act on insights.

This webinar is part of the Small Business Marketing Series, developed and hosted by Travel Oregon, and is best suited for tourism-related businesses looking to elevate their presence in Google. We also welcome destination management organizations and industry partners who want to help get the word out about this opportunity.

Jun 22, 2021 12:00 PM in Pacific Time (US and Canada)

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Speakers

Cecilia Suvagian
Database Information Specialist @Travel Oregon
Cecilia oversees the Oregon Travel Information System (OTIS) and its affiliate projects at Travel Oregon. Drawn to Oregon for its incredible mountains and green spaces, Cecilia transplanted from the Midwest U.S. to the Pacific Northwest in 2008 and hasn’t looked back since. When she’s not facilitating business listings and API integrations, Cecilia enjoys kayaking, gardening, cooking and yoga. She currently resides in Northeast Portland with her husband, cat, dog and countless home renovation projects.
Alexa Darrow
Director of Customer Success @Locl, Inc.
Alexa works closely with businesses and partners to ensure they’re getting the most out of their Locl accounts. Originally from the Philadelphia area, Alexa moved to Portland in 2014 in search of a change of scenery but wound up also finding a real home and community. Prior to joining the team at Locl, Alexa spent more than a decade in the hospitality and tourism PR industries. When she’s not working, (and in non-pandemic times), you can find her eating her way through Portland (and the world), dancing, and traveling.